Spectrum Associates Market Research is a full-service, custom marketing research firm located in Avon, Connecticut. The firm was founded in 1986 by Eliot Hartstone, Ph.D. Over the past 28 years, Spectrum Associates Market Research has earned a local and national reputation for providing well-designed, accurate, timely, objective and actionable research services. Our clients value our services for both the high quality of the research and the insightfulness of our recommendations based on the research findings.

Spectrum Associates Market Research has extensive experience and expertise designing and implementing qualitative & quantitative research studies, including: focus groups, IDIs, telephone surveys, online surveys, and mall intercepts. Our clients represent a wide variety of industries, including those listed below. Please click on your industry of interest to view a partial client listing and a link to brief case studies.





FOCUS GROUPS

Dr. Hartstone has moderated
over 900 focus groups with diverse business and consumer target markets.

IN-DEPTH INTERVIEWS (IDIs)

Spectrum Associates has conducted numerous executive IDI studies.

TELEPHONE SURVEYS

Spectrum Associates has conducted hundreds of tightly managed quantitative telephone survey projects with consumer and business respondents.

ONLINE SURVEYS

Spectrum Associates has conducted a wide variety of online surveys with diverse respondent panels and customer samples.

Client Testimonials

We believe the best way to show evidence of our successful research partnerships is for you to
hear what our clients say about their experiences working with Spectrum Associates.

  • “Eliot and his team are more than researchers; they really perform as valued partners in solving business and marketing questions. Tremendous thought and great care went into the design of every study and the analysis has always been clear and insightful.”

  • “Dr. Hartstone is a fantastic moderator, able to run successful groups no matter the type of respondent, from consumers to high level executives. Eliot and members of his staff are professional and engaging, so that I am very comfortable putting them in front of my clients in planning sessions and presentation discussions.”

  • “Spectrum Associates’ commitment to their clients is unparalleled. We rely heavily on Spectrum’s interpretation of the results to guide us in product development, increasing brand awareness, and understanding customer satisfaction and market opportunity.”

  • “I have always been impressed with Spectrum’s exceptional, insightful analysis and thorough, user-friendly written reports. As an advertising agency, we are constantly seeking ways to deliver a high level of value to our clients. I highly recommend Eliot Hartstone and his team.”

  • “Spectrum Associates has provided the New York State Bar Association with a wide range of qualitative and quantitative research services. We have been consistently pleased with Spectrum Associates’ ability to understand the characteristics of our target audiences, and to provide insightful and actionable results. We very much enjoy working with Eliot. We recommend Spectrum Associates without hesitation.”

  • “Spectrum Associates has always been an exceptional partner and is one of our go to suppliers. Eliot’s team is extremely knowledgeable, can quickly handle complex questions or requests and are easy to work with. They are truly experts in the market research area.”