Spectrum Associates Market Research is a full-service, custom marketing research firm located in Connecticut. The firm was founded in 1986 by Eliot Hartstone, Ph.D. Over the past 30 years, Spectrum Associates Market Research has earned a local and national reputation for providing well-designed, accurate, timely, objective and actionable research services. Our clients value our services for both the high quality of the research and the insightfulness of our recommendations based on the research findings.
Spectrum Associates Market Research has extensive experience and expertise designing and implementing qualitative & quantitative research studies, including: focus groups, IDIs, telephone surveys, online surveys, and mall intercepts. Our clients represent a wide variety of industries, including those listed below. Please click on your industry of interest to view a partial client listing and a link to brief case studies.