Partial Client List by Industry


Advertising/Marketing Communications

(view case studies)

  • Adams & Knight
  • Brugnatelli & Partners
  • Cronin and Company
  • Douglas & Associates
  • Elkinson & Sloves
  • Fahlgren
  • JT Wack & Company
  • Marketing Edge Consulting
  • Media Logic
  • SmartMark Communications
  • Wallwork • Curry • McKenna

Broadcasting

(view case studies)

  • ESPN
  • United Cable
  • WFSB TV
  • WTXX TV

Education

(view case studies)

  • Buffalo State College (SUNY)
  • Bryant University
  • Chase Collegiate School
  • Excelsior College
  • Fisher College
  • Plattsburgh State University (SUNY)
  • State of CT Department of Higher Education
  • Town of West Hartford Department of Education
  • University of Hartford Barney School of Business
  • Yale University

Energy

(view case studies)

  • Connecticut Light & Power (CL&P)
  • Connecticut Natural Gas (CNG)
  • Conservation Services Group
  • Comverge
  • Lighting Research Center/RPI
  • National Grid
  • Northeast Utilities
  • Public Service New Hampshire (PSNH)
  • Select Energy
  • Southern Connecticut Gas (SCG)
  • WattStopper
  • Western MA Electric Company (WMECO)

Federal Government Agencies

(view case studies)

  • National Institute of Mental Health
  • United States Capitol Police
  • United States Department of Justice
  • United States Secret Service

Financial Services

(view case studies)

  • American Eagle Federal Credit Union
  • Amica Insurance
  • Astoria Bank
  • Boston Private Bank and Trust
  • Citizens Bank
  • Connecticut Mutual
  • Conning & Company
  • DCU/Digital Federal Credit Union
  • The Hartford
  • Liberty Bank
  • LIMRA International
  • McCue Mortgage Company
  • MountainOne Financial Partners
  • Peoples Heritage Financial Group
  • Travelers Insurance
  • VantageScore Solutions
  • Vantis Life Insurance Company
  • Webster Bank

Foundations & Not-for-Profits

(view case studies)

  • Connecticut Forum
  • Greater Hartford Jewish Community Center
  • Hartford Stage
  • John D. and Catherine T. MacArthur Foundation
  • Old Sturbridge Village
  • Policy Research Associates
  • Prevent Blindness Connecticut
  • Qualidigm
  • Universal Health Care Foundation of CT

Health Care

(view case studies)

  • Cigna
  • Connecticut Children’s Medical Center
  • Hartford Hospital
  • Hospital of Saint Raphael
  • MedSpan
  • MVP Health Care
  • New Britain General Hospital
  • New Milford Hospital
  • Northern Berkshire Health Systems
  • Oxford Health Plans
  • Prevent Blindness Connecticut
  • Qualidigm
  • Saint Francis Hospital & Medical Center
  • State of CT Department of Health Services
  • Universal Health Care Foundation of CT
  • Waterbury Hospital
  • Yale Center for Clinical Investigation

Manufacturing

(view case studies)

  • ABB/Alstom Power
  • C-Thru Ruler
  • DuPont
  • Esselte
  • Gems Sensors
  • Konica Business Technologies
  • Kwikset
  • MASCO (Alsons and BrassCraft)
  • Rogers Corporation

Professional Associations

(view case studies)

  • New York State Association of REALTORS®
  • New York State Bar Association

Publishing

(view case studies)

  • The Columbus Dispatch
  • Hartford Courant
  • Managing Automation
  • Marvel Comics

Retail

(view case studies)

  • Ahold USA
  • A&P Supermarkets
  • Edwards Super Food Stores
  • Meldisco/Kmart
  • Melville Corporation
  • Staples
  • Vision Corner
  • Weathervane

State Government Agencies

(view case studies)

  • Connecticut Lottery Commission
  • Massachusetts State Lottery Commission
  • New York State Division of Criminal Justice Services
  • Rhode Island Justice Commission
  • State of CT Department of Children & Families
  • State of CT Department of Environmental Protection
  • State of CT Department of Health Services
  • State of CT Department of Higher Education
  • State of CT Department of Transportation
  • State of CT Office of Policy & Management

Trademark/Likelihood of Confusion Studies

(view case studies)

  • Browne George Ross LLP
  • Conkle, Kremer and Engel, PLC
  • Quinn Emanuel Urquhart & Sullivan LLP
  • Wilson Sonsini Goodrich & Rosati
  • Professor Gary Frasier (University of Southern California, Marshall School of Business)
  • Professor Michael Kamins (Stony Brook University, Harriman School of Business)

Client Testimonials

We believe the best way to show evidence of our successful research partnerships is for you to
hear what our clients say about their experiences working with Spectrum Associates.

  • “The people at Spectrum Associates are more than researchers; they really perform as valued partners in solving business and marketing questions. Tremendous thought and great care went into the design of every study and the analysis has always been clear and insightful.”

  • “Dr. Hartstone is a fantastic moderator, able to run successful groups no matter the type of respondent, from consumers to high level executives. Eliot and Dorinda are professional and engaging, so that I am very comfortable putting them in front of my clients in planning sessions and presentation discussions.”

  • “Spectrum Associates’ commitment to their clients is unparalleled. We rely heavily on Spectrum’s interpretation of the results to guide us in product development, increasing brand awareness, and understanding customer satisfaction and market opportunity.”

  • “I have always been impressed with Spectrum’s exceptional, insightful analysis and thorough, user-friendly written reports. As an advertising agency, we are constantly seeking ways to deliver a high level of value to our clients. I highly recommend Spectrum Associates.”

  • “Spectrum Associates has provided the New York State Bar Association with a wide range of qualitative and quantitative research services. We have been consistently pleased with Spectrum Associates’ ability to understand the characteristics of our target audiences, and to provide insightful and actionable results. We very much enjoy working with them and recommend Spectrum Associates without hesitation.”

  • “Spectrum Associates has always been an exceptional partner and is one of our go to suppliers. They are extremely knowledgeable, can quickly handle complex questions or requests and are easy to work with. They are truly experts in the market research area.”