Our Services

Spectrum Associates has expertise in the full range of qualitative and quantitative research methodologies, including:

Focus Groups

Dr. Hartstone has moderated over 900 focus groups with diverse business and consumer target markets. Business-to-business focus group participants have included: C-level administrators, managing partners of law firms as well as associate attorneys, legislators, architects, engineers, insurance brokers, employee benefits managers, physicians, nurses, mental health clinicians, REALTORS®, criminal justice system practitioners, office managers, and college faculty and staff. Consumer focus groups have not only included traditional consumers, but also such specific segments as: high-net-worth participants, closed account/lost customers, senior citizens, students (college, high school and middle school), cancer patients, mental health patients, probationers, and do-it-yourselfers.

In-Depth Interviews (IDIs)

Spectrum Associates has conducted many executive IDI studies. These interviews have included both telephone interviews and in-person interviews conducted across the country. These interviews are conducted by our professional staff.

Telephone Surveys

Spectrum Associates has conducted hundreds of quantitative telephone survey projects, with samples ranging from 100 to 4,000. While we are very selective about the field firms with whom we work, it is our policy to personally brief every study interviewer on the questionnaire for the project, listen to every interviewer conduct at least one live interview to ensure that only those who meet our standard work on our project, and provide feedback and advice at the interviewer debriefing. This intense training process ensures that high quality data is obtained for our telephone surveys.

Online Surveys

Spectrum Associates has conducted a variety of online surveys with diverse respondents, including: consumer and business-to-business panels, client employees, and client customers and members. That said, we fully understand the pros and cons of online surveys, and we: (1) only recommend online data collection when we believe this approach is appropriate; and (2) take every precaution possible to ensure the projectability of the sample and data.

Mall- and Store-Intercept Interviews

Spectrum Associates has conducted many mall- and store-intercept interview studies across the country. Many of these studies are conducted for law firms as part of “level of confusion” studies. Spectrum Associates’ quality control efforts include personally briefing the interviewers at each mall or store location to ensure that participants are approached, screened and interviewed according to our standards and guidelines.

Client Testimonials

We believe the best way to show evidence of our successful research partnerships is for you to
hear what our clients say about their experiences working with Spectrum Associates.

  • “The people at Spectrum Associates are more than researchers; they really perform as valued partners in solving business and marketing questions. Tremendous thought and great care went into the design of every study and the analysis has always been clear and insightful.”

  • “Dr. Hartstone is a fantastic moderator, able to run successful groups no matter the type of respondent, from consumers to high level executives. Eliot and Dorinda are professional and engaging, so that I am very comfortable putting them in front of my clients in planning sessions and presentation discussions.”

  • “Spectrum Associates’ commitment to their clients is unparalleled. We rely heavily on Spectrum’s interpretation of the results to guide us in product development, increasing brand awareness, and understanding customer satisfaction and market opportunity.”

  • “I have always been impressed with Spectrum’s exceptional, insightful analysis and thorough, user-friendly written reports. As an advertising agency, we are constantly seeking ways to deliver a high level of value to our clients. I highly recommend Spectrum Associates.”

  • “Spectrum Associates has provided the New York State Bar Association with a wide range of qualitative and quantitative research services. We have been consistently pleased with Spectrum Associates’ ability to understand the characteristics of our target audiences, and to provide insightful and actionable results. We very much enjoy working with them and recommend Spectrum Associates without hesitation.”

  • “Spectrum Associates has always been an exceptional partner and is one of our go to suppliers. They are extremely knowledgeable, can quickly handle complex questions or requests and are easy to work with. They are truly experts in the market research area.”