Our Team

Founder:
Eliot Hartstone, Ph.D.

Eliot Hartstone, Ph.D.Dr. Hartstone founded Spectrum Associates in 1986; and has extensive experience designing and directing both quantitative & qualitative studies. Eliot partners with each client to identify the client’s specific business needs and then develops clearly stated research objectives and a sound research plan to obtain the information needed to make informed and effective business decisions. Upon completion of the research, Eliot provides a comprehensive, clear and actionable final report that identifies the key implications of the research findings and often details recommendations to address the client’s business needs.

Eliot’s extensive qualitative experience includes moderating over 900 focus groups with diverse business and consumer target markets ranging from C-level administrators, managing partners of law firms and physicians to senior citizens, students and mental health patients. With regard to quantitative research, Eliot has designed hundreds of quantitative surveys utilizing diverse research methods (phone, online, mall intercept and mail). Brief descriptions of many of the qualitative and quantitative projects are provided in the case studies section of this website.

Eliot received his Ph.D. and M.A. degrees in Sociology from New York University, and his B.A. degree from the University of Massachusetts (Amherst). He has published in many professional journals, and is a past-president of the Connecticut Chapter of the American Marketing Association.

In addition to his extensive research experience, Eliot has taught as an Adjunct Lecturer at several colleges and universities, including: New York University, Skidmore College, the State University of New York at Albany, and John Jay College.

President:
Dorinda Richetelli

Dorinda Richetelli Ms. Richetelli has been with Spectrum Associates since 1986, and recently became president and owner. Along with Dr. Eliot Hartstone, founder of Spectrum Associates, Dorinda works directly with clients to ensure that the research undertaken is designed and implemented to best meet the specific needs of the client.

Dorinda is responsible for directing many of the firm’s quantitative research projects. Our clients truly appreciate Dorinda’s unmatched attention to detail and obsession with ensuring data quality. Dorinda has directed or managed projects for the full array of clients served by Spectrum Associates and is a seasoned veteran in managing research across the various quantitative methodologies.

In addition to her work for private sector and not-for-profit clients, Dorinda manages all of the juvenile and criminal justice research studies conducted by Spectrum Associates for state and federal government agencies (e.g., United States Department of Justice, State of Connecticut Office of Policy & Management, Rhode Island Justice Commission, New York State Division of Criminal Justice) and has presented findings from these studies at many national conferences. Due to her work in research on Disproportionate Minority Contact (DMC) in the Juvenile Justice System, she was asked to co-write a chapter in the Office of Juvenile Justice and Delinquency Prevention DMC Technical Assistance Manual and co-wrote/co-conducted webinars in 2010 and 2011 on how to conduct reliable DMC Assessments.

Dorinda holds her B.S. degree in Marketing from Nichols College, and has taken many graduate level courses as well as industry specific training courses, including a Certificate in Marketing Management from the University of Hartford and American Marketing Association.

Strategic Planning Consultant:
Bruce Putterman

Bruce Putterman Bruce has a wealth of experience in strategic and marketing planning developed over 30 years. He applies his insights to assist Spectrum Associates’ project directors in transforming research findings into insightful recommendations that guide critical client decisions. Bruce also assists project directors by sharing knowledge gained from his extensive experience working in advertising and communications.

While Bruce has assisted clients across industries, he is particularly passionate about working with not-for-profit and public sector clients (e.g., education, social services, the arts, and faith-based).

Bruce is also an experienced qualitative researcher, having conducted over 200 focus groups and hundreds of in-depth interviews.

Bruce has served as the principal of Marketing Edge Consulting since 2000, and his clients include: Connecticut Science Center (Adriaen’s Landing), Connecticut Health and Educational Facilities Authority (CHEFA), Boys and Girls Clubs (Metro Baltimore and Harford), Jewish Family Services of Greater Hartford, National Alliance on Mental Illness, United Way of Connecticut, State of Connecticut Tourism, and Pfizer.

Prior to founding Marketing Edge Consulting, Bruce worked at: Fox & Company; O’Neal & Prelle; Saatchi & Saatchi; and D’Arcy Masius Benton & Bowles.

Bruce received a B.A. in History and an MBA in Marketing from Cornell University. He currently serves as Chairman of the West Hartford Board of Education and is also Vice President of the Board of Autism Services and Resources Connecticut.

Client Testimonials

We believe the best way to show evidence of our successful research partnerships is for you to
hear what our clients say about their experiences working with Spectrum Associates.

  • “The people at Spectrum Associates are more than researchers; they really perform as valued partners in solving business and marketing questions. Tremendous thought and great care went into the design of every study and the analysis has always been clear and insightful.”

  • “Dr. Hartstone is a fantastic moderator, able to run successful groups no matter the type of respondent, from consumers to high level executives. Eliot and Dorinda are professional and engaging, so that I am very comfortable putting them in front of my clients in planning sessions and presentation discussions.”

  • “Spectrum Associates’ commitment to their clients is unparalleled. We rely heavily on Spectrum’s interpretation of the results to guide us in product development, increasing brand awareness, and understanding customer satisfaction and market opportunity.”

  • “I have always been impressed with Spectrum’s exceptional, insightful analysis and thorough, user-friendly written reports. As an advertising agency, we are constantly seeking ways to deliver a high level of value to our clients. I highly recommend Spectrum Associates.”

  • “Spectrum Associates has provided the New York State Bar Association with a wide range of qualitative and quantitative research services. We have been consistently pleased with Spectrum Associates’ ability to understand the characteristics of our target audiences, and to provide insightful and actionable results. We very much enjoy working with them and recommend Spectrum Associates without hesitation.”

  • “Spectrum Associates has always been an exceptional partner and is one of our go to suppliers. They are extremely knowledgeable, can quickly handle complex questions or requests and are easy to work with. They are truly experts in the market research area.”