Why Us

Once a client decides to allocate funds to market research, it is critical that the right research firm be selected. Marketing research is not a commodity, and research firms vary greatly in their: professional integrity, methodological skills, commitment to quality, and ability to identify and clearly state the most critical findings and their implications. As we always advise potential clients, above all choose a research firm that you trust and a person with whom you feel comfortable.

We firmly believe Spectrum Associates has all of the qualities that warrant your trust and comfort.

Specifically, Spectrum Associates:

  • Has provided top quality research services for almost 30 years
  • Has extensive experience in the full range of qualitative and quantitative research methods
  • Proposes a research design that is best suited to each client’s needs, rather than falling into the trap of proposing methodologies due to capability limitations or overhead/profit considerations
  • Is, by design, a small research firm, enabling the company principals to have extensive personal involvement with each client and to be fully engaged in the project from beginning to end
  • Is known for its rigorous attention to detail and quality control
  • Maintains professional integrity and objectivity at all times
  • Is marketing savvy, providing clients with readable and actionable reports that include critical insights for effective decision-making

Client Testimonials

We believe the best way to show evidence of our successful research partnerships is for you to
hear what our clients say about their experiences working with Spectrum Associates.

  • “The people at Spectrum Associates are more than researchers; they really perform as valued partners in solving business and marketing questions. Tremendous thought and great care went into the design of every study and the analysis has always been clear and insightful.”

  • “Dr. Hartstone is a fantastic moderator, able to run successful groups no matter the type of respondent, from consumers to high level executives. Eliot and Dorinda are professional and engaging, so that I am very comfortable putting them in front of my clients in planning sessions and presentation discussions.”

  • “Spectrum Associates’ commitment to their clients is unparalleled. We rely heavily on Spectrum’s interpretation of the results to guide us in product development, increasing brand awareness, and understanding customer satisfaction and market opportunity.”

  • “I have always been impressed with Spectrum’s exceptional, insightful analysis and thorough, user-friendly written reports. As an advertising agency, we are constantly seeking ways to deliver a high level of value to our clients. I highly recommend Spectrum Associates.”

  • “Spectrum Associates has provided the New York State Bar Association with a wide range of qualitative and quantitative research services. We have been consistently pleased with Spectrum Associates’ ability to understand the characteristics of our target audiences, and to provide insightful and actionable results. We very much enjoy working with them and recommend Spectrum Associates without hesitation.”

  • “Spectrum Associates has always been an exceptional partner and is one of our go to suppliers. They are extremely knowledgeable, can quickly handle complex questions or requests and are easy to work with. They are truly experts in the market research area.”