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Spectrum Associates Market Research has earned a local and national reputation for providing well-designed, accurate, timely, objective and actionable research services.

Our clients value our services for both the high quality of the research and the insightfulness of our recommendations based on the research findings. Spectrum Associates Market Research has extensive experience and expertise designing and implementing qualitative & quantitative research studies.

Focus Groups

In-Depth Interviews

Telephone Surveys

Online Surveys

Testimonials

“I have used the team at Spectrum Associates over several years while at The Hartford, and now in managing the market research team at Travelers. Dr. Hartstone is a fantastic moderator, able to run successful groups no matter the type of respondent, from consumers to high level executives.”

Matt Sternat, MBA

Vice President, Enterprise Market Research Travelers Insurance

“Having used the research services of Spectrum Associates for more than a decade, we are very pleased to write a few words about our experiences.”

Richard J. Martin

Associate Executive Director, New York State Bar Association

“Spectrum Associates has always been an exceptional partner and is one of our go to suppliers when we have a business question that needs answering. Their team is extremely knowledgeable, can quickly handle complex questions or requests and are easy to work with.”

Steve Araujo

Market Research Project Manager, Cigna

Associations

Spectrum Associates Market Research Inc. BBB Business Review

Spectrum Associates Market Research is certified by the State of Connecticut Supplier Diversity Program as a Small /Minority (woman-owned) Business Enterprise (SBE/MBE)