…needed to make informed and effective business decisions.
Upon completion of the research, Eliot provides a comprehensive, clear and actionable final report that identifies the key implications of the research findings and often details recommendations to address the client’s business needs.
Eliot’s extensive qualitative experience includes moderating over 900 focus groups with diverse business and consumer target markets ranging from C-level administrators, managing partners of law firms and physicians to senior citizens, students and mental health patients. With regard to quantitative research, Eliot has designed hundreds of quantitative surveys utilizing diverse research methods (phone, online, mall intercept and mail). Brief descriptions of many of the qualitative and quantitative projects are provided in the case studies section of this website.
Eliot received his Ph.D. and M.A. degrees in Sociology from New York University, and his B.A. degree from the University of Massachusetts (Amherst). He has published in many professional journals, and is a past-president of the Connecticut Chapter of the American Marketing Association.
In addition to his extensive research experience, Eliot has taught as an Adjunct Lecturer at several colleges and universities, including: New York University, Skidmore College, the State University of New York at Albany, and John Jay College.